Daniel Friderichs, Dr Yossi Koffler and Bernhard Knetsch joined forces to create the Emotional Sentiment Thermometer, a groundbreaking tool designed to uncover the emotional drivers that influence public opinion.
They recognised that traditional polling methods often fail to capture the true emotional undercurrents that shape social behaviour. Combining their expertise in advanced statistical analysis and psychology, they developed a method that provides deeper insights into public sentiment, enabling stakeholders to engage more effectively by understanding and addressing the emotions that drive people's perceptions and actions. In political strategy, this approach is particularly powerful, enabling campaigns to craft messages that resonate on an emotional level, building trust and strengthening connections with voters.
Daniel Friderichs is the founder of Friderichs Advisory Partners (FAP) and an experienced strategist. With a psychology background from University College London, he specializes in social and political dynamics. Daniel expertly combines research and strategic communication skills in his work.
Bernhard Knetsch is a Data and AI Consultant with experience at AXA, Allianz, Deloitte, and Swisscom. He holds a degree in Mathematical Finance and helps clients maximize data value. He also explores voting behaviour statistics, driven by his interest in politics.
Dr. Yossi Koffler is a Clinical Psychologist trained at University College London. He has worked with complex cases in specialized NHS teams and also runs a private practice. His focus is on helping high-achieving professionals in London gain insight and resilience.
.png){kind=small}
